Responsible Travel.
Positive Impact.
Reimagined Together.
NawiriGroup is a purpose-led travel group based in Africa, operating some of the continent’s leading safari brands.
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‘Nawiri’ is Kiswahili for ‘to flourish, thrive’, reflecting our vision of
creating a future where sustainable travel is a force for good, helping vital ecosystems and local communities thrive together
Today, we employ over 1,300 people across East and Southern Africa and operate in some of the continent’s most iconic wilderness regions. Through our premium safari experiences, we generate significant funding and are a leading contributor to national parks, conservancies, and local communities. As travellers journey with us, their safaris directly support this impact work. Backed by long-term impact investors, and with guest donations matched by group profit, we are focused on scaling a model where premium travel supports ecosystems, strengthens livelihoods, and helps build a more equitable future for the communities living in and around the wild places we call home.
Nature-Based Travel
Every year, thousands of travellers choose to explore Africa’s vast wilderness with us. Asilia Africa operates 17 camps and lodges across East Africa’s most iconic landscapes. Known for premium, seamless operational delivery across East Africa, Asilia also acts as a trusted DMC for the travel trade.
Go2Africa curates award-winning, personalised safaris across Africa’s most iconic landscapes, pairing expert insight with a deeply personal approach.
Together, our brands offer immersive, nature-based travel experiences rooted in care, connection, and conservation. Whether journeying through remote savannahs, tracking gorillas in Congo, or witnessing desert-adapted wildlife in Namibia, our guests experience the wild in ways that are both personal and purposeful on journeys that matter not just to them, but to the place they are visiting, helping to shape a future where sustainable, impactful travel makes a difference.
Impact & Sustainability
NawiriGroup’s impact model is built on long-term investment, local partnerships, and measurable outcomes. We contribute over US$10 million annually to nature protection and community-led initiatives across East and Southern Africa. We provide funding to trusted grassroots partners, supporting projects that restore habitat and build values for local communities. From pioneering the conservancy model in Kenya to supporting the development of Wildlife Management Areas in Tanzania, we help scale approaches that deliver both ecological and economic outcomes.
We are proud as a group to be B Corp certified, a journey that started more than a decade ago when Asilia qualified in 2012, the first African Travel company to do so. In 2022 we decided to certify all our brands and the NawiriGroup as a further commitment to our bigger sustainability journey.
We publish our Impact and Sustainability Report as an annual checkpoint, a moment to reflect on our journey as a brand committed to genuine impact. For a deeper dive into our progress, please see the full report.
News
Updates from Nawiri Group, our portfolio of leading responsible travel companies, and the implementation partners we work with.
Our Collective Journey So Far
Companies
Asilia Africa | Bazaruto | Go2Africa
Expert & Implementation Partners
Ahueni | Basecamp Explorer Foundation | Carbon Tanzania | Honeyguide Foundation | Kamitei Foundation | Kenya Wildlife Trust | LGT Venture Philanthropy | Maa Trust | Six Rivers
Backed by
Norfund | LGT | Sinding Family | Indahl Family and Co-Founders